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Beginners Guide: Glossary of Digital Marketing & Tech Terms

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B eginners Guide to Digital Marketing & Tech : GLOSSARY SEARCH ENGINE OPTIMIZATION (SEO) & OTHER COMMON DIGITAL MEDIA MARKETING AND TECH TERMINOLOGY, ACRONYMS, PHRASES & JARGON Whether you are conducting research, indulging your curiosity, or looking for services regarding SEO or digital marketing, you may come across terminology that you are unfamiliar with. Understanding it may prove difficult as many of these terms or phrases are not typically used in the average person's daily life- unless, of course, you work in the industry. At InSite Digital Solutions , we want you to have a better understanding of what Digital Marketing & Search Engine Optimization is in order to share a mutual understanding of what we do and how it helps your business. Below, we've compiled a list of your typical SEO & other Internet Marketing & Tech terms complete with definitions that are easy to understand to help answer the WHAT’s, WHY’s, and the HOW of the indus

8 TELL-TALE SIGNS OF AN SEO SCAM

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EVERYTHING YOU NEED TO KNOW SEO Fraud & Scams: Tell-tale Signs, True Stories & How to Avoid it! INTRODUCTION: As valuable as SEO/Internet/Social Media Marketing is, from small businesses to huge corporations, we’ve all heard the phrase “with the good comes the bad.” But OF COURSE! One cannot exist without the other... Any industry these days is subject to fraudulent people creating fraudulent companies and living fraudulent lives. It appears as though scammers have recently been aiming their arsenal of black hats and snake charming skills right towards the SEO/Internet Marketing industry. Unfortunately, we've been watching it become a common theme and have witnessed it first hand. It's hard to sit back and do nothing while this is happening with no way of predicting who will be targetted next. If it cannot be stopped immediately, then let's make sure that accurate information and lots of awareness is being brought to this issue. Even i

SEO: Explained! A BEGINNERS GUIDE & INTRO INTO THE BASICS OF SEO

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SEO EXPLAINED:  Plain and Simple The HOW's WHAT's & WHY's of SEO          More often than not, the typical response received when asked what it is I do for work typically consists of "what in the H*ll is that?!" or "no idea what that is".. something along those lines.          Unfortunately, many people don't know what SEO is even though it's highly important to have especially if you have a website for your business, your blog, your cause, or selling products. However, you do not need a website in order to provide SEO services and boost your rank in the search engines.             Statistics have previously shown that many business owners don't think it's necessary to have a marketing team on their payroll so they do their own marketing. Now in 2019/2020 over half (60% if I remember correctly) of the business-owning population is putting more of their money into SEO companies and making it a higher p